Ignore if these have been posted before

The first one is of a bottle of beer and looks so real, like it is coming out the side of the trailer.


The second is of canvas tote bag.


The third is of Pepsi cases and they are all stacked on the ceiling, and the bottom of the trailer is empty.


The fourth is of another truck with the windshield facing the back and there has been a driver painted in the driver's seat looking back over his shoulder to appear like he is driving backwards.


The fifth one is of an aquarium with fish swimming in it.


The sixth one is of a bookshelf with books lined up in it and a post-it-note with an advertisement on it, probably for the company that sells the books.


The last one is for Pringles-Hot & Spicy. The "inside" of the trailer has the appearance of having been through a fire.

Nice pics. Looks like some good Photoshop work.

I don't know as I'd call that good photoshop work. I believe those are all from a FARK photoshop contest. (http://www.fark.com if you've never heard of it).

Here is what snopes says: http://www.snopes.com/photos/arts/truckart.asp

Origins: These photographs appear to have been taken from web site coverage of an 14 October 2005 Rhino Rolling Advertising Awards competition in Germany.

As far as we can tell with our shaky grasp of German, such a competition was indeed held at Hockenheim Ring (a race track) near Heidelberg, Germany, sponsored by RollAd, an outfit that rents out advertising space on the sides of trucks. The ads are printed on interchangeable canvas covers which are placed over the container portions of the trucks. In order to promote their new medium, RollAd sponsored an ad design competition, from which the images displayed above were taken.

The images displayed above are not real photographs, but digital mock-ups created for the competition. Seven winners were selected (with the Pepsi design taking first place), and those designs were implemented for real and showcased at the Awards ceremony:

Picture from http://www.rollad.de/:



The real Pepsi truck:


The real Pringles Truck: